37th annual WTAE-TV project Bundle-Up Telethon
WTAE Channel 4 launched its 37th year of community service to area children and senior citizens with the WTAE-TV project Bundle-Up Telethon on Friday, Dec. 2.
Beginning at 5 a.m. and continuing throughout the day, the telethon led by Pittsburgh's Action Weather Chief Meteorologist Mike Harvey, chairman of WTAE’s project Bundle-Up, was broadcasted during segments of newscasts and breaks throughout regularly scheduled programming ending at 8 p.m.
Viewers can text BUNDLEUP to 41444 to donate any amount. Viewers can also visit projectbundleup.org to make a secure donation.
Since 1986, WTAE's project Bundle-Up in partnership with the Salvation Army of Western Pennsylvania has raised $16.5 million and has helped more than 300,000 children and senior citizens.